Ferrari Megabranding
So the other week I was wandering down Tottenham Court Road, (famously densely populated with electronics shops), and every other window had something with the Ferrari logo on it..
There’s the Ferrari Laptop and the Ferrari camera. Then there are umpteen Ferrari branded clocks and stopwatches.. That’s on top of all the usual pens, mouse mats, keyrings, etc.
Isn’t this overdoing it a bit? Are Ferrari short of cash? How many clocks, watches or “desktop weather centers” does it take for the Ferrari brand to lose its cool?
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